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Finca Santa Cruz

Jose Arguello

The Argüello Enríquez family are the owners of Finca Santa Cruz, located near the Biósfera del Triunfo reserve. It was 4 years ago when José Argüello, the youngest family member, decided to produce Specialty Coffee to demonstrate Mexico's capability of providing great coffee to the world, as well as the ability to compete with the world's best coffees out there. 
In 2018 they created a protocol which was replicated in 2019 and went on to compete at Mexico's Excellence Cup contest. They won 1st place with a score of 93.04 for its natural Geisha. This marks the highest score in the history of Mexico COE. 

Finca Santa Cruz was also the winner of Mexico's COE 2021 with a Natural Geisha which scored 91.58 points. 



Jesus Salazar

Cafeólogo is Jesús Salazar, Cafeología is the institution he founded to bring talented people together, with whom to work from a common philosophy. The mission is to create the human, economic and material conditions for the maximum expression of coffee and those who work it.


For Cafeólogo, the perfect cup is the synthesis of aesthetic enjoyment and ethical action. For Jesús Salazar, coffee contains more than an agronomic product or a gastronomic ingredient; it is through coffee that we can build a position before the world.

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